Woodinville, Wash. – May 12, 2011 — The new website for POWER A, the consumer products division of Bensussen Deutsch & Associates, Inc., (BDA), was named a finalist today in two categories of the 2011 American Business Awards. PowerA.com is in the running for Best Overall Website and Best Consumer Products Website.

Designed and programmed entirely in-house, the website showcases the POWER A product line and allows consumers to interact with products using dynamic zoom, pan and rotational functions.

Known for its high quality and innovative products, POWER A creates accessories and peripherals that meet both consumer needs and the strict standards of quality, safety and ingenuity of its licensors. Through integrated social media functions, an intuitive product browser and advanced product support resources, the new site embodies the POWER A mission to create accessories that amplify the experience consumers have with the world's best technologies.

"The American Business Awards have long been viewed as one of the nation’s most prestigious business awards,” said Eric Bensussen, BDA and POWER A president. “Our designers built the new PowerA.com with a goal of providing our online visitors a more vibrant, cohesive view of our products. We appreciate the acknowledgement by the American Business Awards of the creativity and innovation the site brings to the consumer’s online experience.”

Known as the Stevies, the American Business Awards are the nation's premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations - public and private, for-profit and non-profit, large and small. More than 2,800 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in more than 40 categories, including Most Innovative Company of the Year, Management Team of the Year, Best New Product or Service of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year.
The 2011 Stevie Award winners will be announced during the annual gala on Monday, June 20 at the Marriott Marquis Hotel in New York City.
For more information and to view the new site, please visit http://www.PowerA.com. Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards/aba

About POWER A
POWER A develops authentic, innovative and high quality accessories for video game and electronic devices that amplify the entertainment experience for consumers. This consumer products division of Seattle-based BDA Inc. partners with some of the most popular consumer electronics companies in the world, including Nintendo, Sony, Microsoft and Apple. Committed to producing the safest products possible, POWER A carefully monitors development and quality assurance to exceed the testing requirements of its licensors. American retailers include Apple Stores, Amazon.com, Best Buy, GameStop, Target, Toys ’R’ Us and Walmart. International retailers include Carrefour, Auchan, FNAC, MediaMarkt, and GAME and ASDA in Europe; Sears, Walmart Canada and Zellers in Canada; and EB, Game and Harvey Norman in Australia. To learn more about POWER A products, please visit www.PowerA.com. POWER A: Amplify Your Experience™.
About the Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
Sponsors and partners of The 2011 American Business Awards include Infogroup, IBM Netezza, American Support, Citrix Online, Epic Media Group, High Performance Technologies Inc., iolo technologies, LifeLock, Merisel, PetRays, SDL, SoftPro, and Vérité, Inc.

Media Contact:
Catharine Neblett
Barokas PR for BDA
206.264.8220
bda@barokas.com