WOODINVILLE, Wash. – August 24, 2010 — PlayStation^© 3 gamers today have a better way to enjoy their favorite games with more precision and comfort. POWER A, the retail consumer products brand of Bensussen Deutsch & Associates, Inc. (BDA), announced the general availability of its Pro Elite Wireless and Pro EX Controllers for PlayStation 3.

The POWER A Pro Elite Wireless Controller raises the bar for ergonomic comfort for PlayStation 3 controllers with its repositioned left analog stick, soft-touch coating and textured grips. The Pro Elite also works with all SIXAXIS™ compatible games in the PS3&153; game library. The Pro Elite Wireless Controller has an MSRP of $49.99.

The POWER A Pro EX Controller also offers the same great feel as the Pro Elite Wireless, but in a wired format without SIXAXIS functionality. With an MSRP of only $19.99, the Pro EX Controller is a great alternative for players on a budget and the easy choice for adding extra controllers for on-the-couch multiplayer sessions. Both controllers are available for purchase at major retailers and online at www.PowerA.com.

POWER A Pro Elite Wireless Controller features:
• Repositioned left analog stick for greater ergonomic comfort
• Fully compatible with games supporting SIXAXIS functionality
• Built-in rechargeable battery
• Custom designed L2 and R2 buttons
• Dual rumble motors
• Glowing action buttons
• LED player channel indicator lights around "Home" button
• Custom textured grips with full body soft-touch surface feel
• Includes: Wireless controller, USB Controller Adaptor/Receiver and USB Charging Cable (Mini-B)

POWER A Pro EX Controller features:
• Repositioned left analog stick for greater ergonomic comfort
• Custom designed L2 and R2 buttons D
• Dual rumble motors
• Glowing action buttons
• LED player channel indicator lights around "Home" button
• Custom textured grips with full body soft-touch surface feel
• 10ft / 3m connection cable for extended reach

"The Pro Elite Wireless and Pro EX controllers will give PS3 players the edge they've been looking for," said Eric Bensussen, president of POWER A and BDA. "Once players experience the difference, they won't want to use anything else but the POWER A Pro Series controllers to play all of the great games coming out this fall and holiday."

About POWER A
POWER A creates reliable, high quality and innovative accessories that amplify consumers' experiences with the world's best technologies. This consumer products division of Seattle-based BDA, Inc. partners with some of the most popular consumer electronics companies in the world, including Nintendo of America Inc, Sony Computer Entertainment America LLC, Microsoft^© and Apple^©. Committed to producing the safest products possible, POWER A carefully monitors product development and quality assurance to exceed the testing requirements of its licensors. POWER A products are available at major retailers in North America, Europe, Australia, and Latin America. To learn more about POWER A accessories, please visit www.PowerA.com. POWER A: Amplify Your Experience™.

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Media Contact:
Steve Cherrier
Step 3 for POWER A
PowerA@step-3.com