Woodinville, Wash. – August 11, 2010 — POWER A, the retail consumer products brand of Bensussen Deutsch & Associates, Inc. (BDA), today announced the general availability of its Pro Pack Mini™ for Wii™. The first of its kind, this high-caliber game controller offers the same functionality as the original Wii Remote™, but features a smaller size and sleek contoured surfaces for a more natural grip and greater precision. The Pro Pack Mini has a MSRP of $49.99 and is available for purchase at major retailers and online at www.PowerA.com.

The Pro Pack Mini set includes the MiniRemote™ and the MiniChuk™ with the following features:
• MiniRemote is 35 percent smaller than the original model Wii MotionPlus™ compatibility
• Contoured surfaces providing a natural grasp for more precise handling and eliminating edge pressure points during extended play
• A soft touch finish for a no slip grip that doesn't require a glove
• Larger A, 1 and 2 buttons for overall increased accuracy and enhanced game play
• Glowing main control buttons for anytime use in any environment
• Color options include Black and Purple, each with a coordinating Wrist Strap

"We are delighted to announce the general availability of the Pro Pack Mini and are confident that Wii enthusiasts are going to love the comfort and precision of these new controllers,” said Eric Bensussen, president of POWER A and BDA. "The Pro Pack Mini has been met with great enthusiasm from the gaming industry and is one of many new gaming accessories that POWER A is bringing to market this holiday.”

About POWER A
POWER A creates reliable, high quality and innovative accessories that amplify consumers' experiences with the world's best technologies. This consumer products division of Seattle-based BDA, Inc. partners with some of the most popular consumer electronics companies in the world, including Nintendo of America Inc, Sony Computer Entertainment America LLC, Microsoft^© and Apple^©. Committed to producing the safest products possible, POWER A carefully monitors product development and quality assurance to exceed the testing requirements of its licensors. POWER A products are available at major retailers in North America, Europe, Australia, and Latin America. To learn more about POWER A accessories, please visit www.PowerA.com. POWER A: Amplify Your Experience™.

Media Contact:
Steve Cherrier
Step 3 for POWER A
778.288.4150
Steve@step-3.com