Woodinville, WA – May 23, 2011 –– Bensussen Deutsch & Associates, Inc. (BDA), the nation’s premier Merchandise Agency™, today announced the launch of its newly designed and interactive company website. The new site, available at the existing url (www.bdainc.com), provides visitors with a comprehensive overview of the company, client roster and case studies. Additionally, visitors now have access to BDA’s business blog.

With an interactive, sophisticated design, the new bdainc.com outlines BDA's client-centric approach to successfully engage consumers and fans through the medium of branded merchandise. The site presents a visually impactful story, from the dynamic company overview on the homepage to detailed client case studies, and illustrates for visitors what it means to be the nation’s premier Merchandise Agency.

“Through our new site, we aim to provide an in-depth look at BDA and the most important parts of our business—our clients and our employees," said Jay Deutsch, CEO and co-founder of BDA. "By showcasing how BDA’s breadth of creative solutions transform branded-merchandise campaigns, marketers will leave bdainc.com with just one question, ‘Why aren’t we working with these guys?’”

The enhanced site reflects the company's leadership position in the promotional merchandise market, provides enhanced information on the company's portfolio of services and solutions, and offers additional resources for customers, partners and prospective clients.

Specific features include an industry and company news section, expert profiles of BDA’s world-class team, a selection of case studies showcasing the suite of BDA’s capabilities, information on employment and career opportunities within the company and more. The new site also includes a content-rich blog about trends and best practices within the promotional industry and insight into the culture and people behind the BDA brand.

“Engaging the brightest minds of the business to discuss industry news and market changes is a great way to build trust and establish authority,” added Deutsch. “We’re expecting the blog feature of the website to get quite a bit of attention from existing and prospective BDA clients.”

For more information and to view the new site, please visit http://www.bdainc.com

ABOUT BDA
Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier Merchandise Agency™, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, FedEx, Ford Motor Company, GEICO and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 highlighting the company’s advanced quality assurance practices for importing products from overseas. For more information on the power of merchandise, visit www.bdainc.com.
 

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Media Contact:
Catharine Neblett
Barokas PR for BDA
206.264.8220
Catharine@barokas.com