WOODINVILLE, Wash. – October 25, 2011 — Bensussen Deutsch & Associates, Inc. (BDA), the Merchandise Agency™ of more than half the Fortune 50, today announced it has named Rebecca Gerber as Director of New Business Development. Gerber comes to BDA from Zorch where she was VP of Business Development and Implementation.

“Rebecca is another great example of the best of the best wanting to be part of the BDA family. She recognizes this is a special company full of passionate, entrepreneurial experts, much like herself,” said Jay Deutsch, BDA CEO and co-founder. “Her determination, experience and leadership will help fuel the company’s next wave of growth and expansion into new markets.”

Gerber brings two decades of experience in the marketing and advertising industry. In her role with BDA she will be responsible for identifying and driving new business development efforts for the company worldwide. Gerber’s diverse background includes sales, finance and expertise working with Fortune 200 clients in the financial, energy, telecommunications, insurance, transportation, waste management, CPG and airline industries.

“Everyone in this business knows BDA is leading the way. They’ve reshaped the branded merchandise industry with their full-service agency approach,” Gerber said. “I am privileged to be joining such an elite group and welcome the opportunities that lie ahead.”

Gerber, a graduate of Huron University in London, England has worked on both the supplier and distributor sides of the industry, including positions with The Huffer Line, BTS Group, Castelli, and Adventures in Advertising.

About BDA
Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier Merchandise Agency™, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Coca-Cola, Dell, ExxonMobil, FedEx, Ford Motor Company, GEICO and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 highlighting the company’s advanced quality assurance practices for importing products from overseas. For more information on the power of merchandise, visit www.bdainc.com

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Media Contact:
Morgan Bradley
Barokas PR for BDA
206.264.8220
bda@barokas.com