Giveaways Grow as the 'When' and 'Why' Evolve
In their never-ending quest to lure fans to the ballpark, baseball marketers continue to aim for the head. Caps and bobbleheads topped the list of items most frequently given to fans by MLB clubs for the second straight season, according to a SportsBusiness Journal anaylsis of teams' 2010 promotional efforts. "Do you want to pack the house and have that fan experience, that buzz, of a sellout?" said Jay Deutsch, CEO and co-founder of Bensussen Deutsch & Associates, which produced more than 1 million MLB-licensed bobbleheads that were given away at major league ballparks this season.