In today’s hyper-competitive environment, providing safe and compliant promotional products is an essential component of doing business. Fortune 1000 clients expect it, and it’s only a matter of time before smaller businesses require the same assurances.Promotional products distributors have begun to recognize the role Quality Certification Alliance (QCA) plays in helping suppliers put the processes and procedures in place to deter and detect noncompliant product and use third-party audits for confirmation. As a result, they are using QCA-accredited suppliers to meet their needs.

"Our industry cannot continue to address this topic in a reactive nature," said Jay Deutsch, CEO of Woodinville, Washington-based Bensussen Deutsch & Associates Inc. (BDA). "End-users must know that their products are safe and comply with all laws. True client advocacy means we must take the steps to ensure their brands are protected rather than accept things at face value. The QCA accreditation program is the first major step in creating a sea of change in the industry because it holds companies accountable for the products that end up in consumers’ lives."

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