Compliance has become a requirement for doing business. But what does compliance entail? Product safety and quality are tops on the list, but there more to it. Social and environmental issues play a role, too. And with the changing regulatory environment that governs these issues, it’s no wonder there’s much confusion. To gain insight into the critical issues surrounding compliance, PPB talked with four promotional products business owners who have much experience dealing with the complexities of developing comprehensive compliance programs:

• Jay Deutsch, CEO of Woodinville, Washington-based Bensussen Deutsch & Associates, Inc. (BDA)
• Trevor Gnesin, president of Tustin, California-based Logomark, Inc.
• Jonathan Isaacson, CEO of Lawrence, Massachusetts-based Gemline
• David Nicholson, president of Polyconcept North America, parent company of New Kensington, Pennsylvania-based Leed’s

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