POWER A Rocks the PAX Prime 2011 Game Convention

By Carolyn Carnes
BDA senior marketing manager
Air Flo, Batarang and Mini Pro controllers, oh my!
This year’s PAX Prime gaming lifestyle convention, located in downtown Seattle, Wash., received its first POWER A visit, and what a visit it was.
POWER A showcased a select collection of the hottest products from its fall lineup, offering show attendees their first-ever opportunity to try out Air Flo™ controllers for PS3™, officially-licensed Batarang controllers for Xbox 360® and Mini Pro Elite wireless controllers for PS3™. They could even enter to win one of five PAX-exclusive POWER A product bundles given away throughout the three-day expo.
Consumers really connected with the controllers they demoed, offering positive comments and frequently often seeking to buy products the controllers from us on the spot. But they’ll have to wait a few more days until they hit retail. Plus, some great POWER A plans to incorporate the user feedback will go into future POWER A product development.
All in all, it was a powerful presentation from POWER A at this prominent consumer show.
See more pictures from the show floor at Facebook; follow POWER A on Twitter.
Check out some of the characters who attended PAX in the Seattle P-I's photo gallery.
Learn more about POWER A and shop for new products at PowerA.com.