By Kirk Heinrich
BDA marketing manager

With a phenomenal product lineup featuring our officially licensed Batarang PS3 and Xbox 360 controllers, there’s no doubt that POWER A was hot at this year’s E3 Expo.

The POWER A booth inside the Los Angeles Convention Center even managed to register a significant heat signature on E3Insider.com’s thermal tracking technology, which measured where the biggest crowds were gathering in real-time.

Key media outlets like G4TV, Gamespot and IGN stopped by to get their hands on our Batarang, Air Flo and Mini controllers—all receiving rave reviews.

Riley Little of GameRant.com may have put it best when he posted: “The Pro Pack Mini Plus controller package for the Nintendo Wii was without a doubt the comfiest controller that anyone can and will ever hold in their lives.”

POWER A licensing partners Nintendo, Toys ’R’ Us and GameStop visited our team and discussed many exciting opportunities for the future. If the attention received at E3 is any indication, everyone at POWER A should be preparing for a very exciting year!

Read the entire GameRant.com review.

See what Joystiq had to say.

Watch Machinima’s interview with POWER A’s John Moore.