By Dan Meyer
BDA director of creative services

If it’s been a while since you’ve visited the website for POWER A, the consumer electronics division of BDA, now’s the time to stop by.

We just unveiled a complete redesign.

As a brand fueled by innovation, POWER A needed a web presence that represents its mission to create accessories that “amplify the experience consumers have with the world's best technologies.”

In other words, we’ve tricked it out.

“We’re painting a detailed image of the POWER A brand—a cool, innovative and forward-moving brand that really represents what gaming is all about,” said BDA director of eCommerce & interactive Thinh Tran, who designed the site.

PowerA.com presents a visually impactful story and invites the user to interact with products via dynamic zoom, pan and 360-degree rotational functions from the moment they arrive.

Users are greeted by a clean, clutter-free layout. PowerA.com speaks to all audiences—core gamers, recreational gamers, moms and dads—and lets the product do the talking.

You can shop for products and make purchases on the site, see which stores carry which products or use direct links for purchasing through online retailers. Customers can fill out a warranty registration form and sign up to receive special offers. Wherever you are on the site, a social media bar with Facebook, Twitter and YouTube links is always in view.

All it takes so stay connected with POWER A is a “Like.”