By Charlie Laughtland
BDA blog editor

Getting the whole family together can be a challenge, especially considering everyone’s unique interests. One group activity that’s more popular than ever is video gaming. According to the Entertainment Software Association:

• 72 percent of American households play computer or video games
• 42 percent of all game players are women
• The average age of the most frequent game purchaser is 41 years old

Today’s wide array of family-friendly video games blends education and entertainment, and encourages communication and cooperation. Moms and dads have the opportunity to reinforce good manners, sportsmanship, teamwork, taking turns and other social skills—all in the context of game play. From puzzles to action-adventure to sports to music, there are suitable games for all interests and all ages.

POWER A, a consumer products division of BDA, aims to enhance the gaming experience with a line of controllers that fit the entire family. The newest POWER A controllers for PlayStation^®3, Xbox 360™ and Nintendo Wii™ were the focus of a recent segment on the morning show, “The Balancing Act” on Lifetime Television.

“POWER A has always been a brand name synonymous with family game time and “The Balancing Act” on Lifetime TV reaches a truly engaged audience of moms who are looking for ways to enhance family fun,” said John Moore, Watch POWER A divisional vice president. “Our dynamic new lineup of controllers is ideal families of all sizes and skill levels."

Find out more about the products featured on the show.