Charlie Laughtland
BDA blog editor

Jeff Burton looked sharp in Victory Lane.

After holding off Clint Bowyer in a photo-finish to win the second 150-mile Gatorade Duel qualifying race leading up to last week’s Daytona 500, Burton traded his helmet for his favorite hat:

The Worn to Perfection baseball cap, from the BDA-managed Cat Store.

It was the first victory in more than two years for the driver of the No. 31 Caterpillar car, who led a race-high 17 of the 60 laps. The finishing order of the two duel races determines the starting grid for the Daytona 500.

To celebrate the win, BDA dropped the price of the black-on-black hat for a week and experienced a 50% bump in sales.