By Charlie Laughtland
BDA blog editor

No one went home empty-handed from last week’s NFL Draft.

The league and its sponsors called on BDA to provide gifts and giveaways for fans, players, VIPs, event staff and volunteers.

Die-hard football fans who attended the three-day event were treated to a mesh, jersey-style Draft cinch bag courtesy of Mars/Snickers filled with 17 items, including:
• An NFL.com/Fantasy T-shirt
• A different puzzle piece lapel pin each day
• Snacks
• Coupons

"The quality of the drawstring bags was first-class, from the stitching of the V-neck to the embroidery of the sponsor's logo," BDA account manager Shawna Keen said. "It's a cool keepsake that a very limited number of fans will be adding to their NFL memorabilia collection."

Sponsor and player gifts included Bose headsets with decorated cases, custom microfiber shoe bags, pullovers and Reebok caps. Employees received commemorative lapel pins and co-branded caps and select staff were given custom track jackets as a thank-you gift. BDA also coordinated hotel room drops and produced the commemorative Pepsi cups sold at the concession stands.

For a glimpse of the Draft atmosphere inside Radio City Music Hall, check out USA Today’s photo gallery.