• Home
  • Why BDA
    • Merchandise Agency™ Defined
    • Our People
    • Creativity & Innovation
    • Supply Chain Management
    • Fulfillment & Distribution
    • Customer Service
    • Global Procurement
    • Quality & Safety
  • Clients
  • Our Work
  • About Us
    • Management
    • Board
    • Expert Profiles
    • Culture
    • Diversity
    • Sustainability
  • News & Insights
    • In The News
    • Press Releases
    • Blog
    • Video
  • Careers
  • Contact

Careers

  • News & Insights
  • In the News
  • Press Releases
  • Blog
  • Video
tid is 18 and section is blog
Apr5Bobblehead Series Honors All-Time Top 10 Rockies
Feb11Coco Crisp Bobblehead Does the 'Bernie Lean'
Jan31Rocking the Needle to Save Lives
Jan25BDA Honors Top Suppliers for 2012
Nov30Stepping Up in the Wake of Superstorm Sandy
Oct25Spreading the Halloween Spirit with Spooky In-store Promotion
Aug27BDA Nabs Printing Award for Ford Collection Catalog
Jul11All-Star T-shirt Activation Adds Color to Pregame Celebration
May10IDSA Conference Encourages Designers to Break Through Boundaries
Mar29‘Project Runway’ Meets Pillsbury
Mar20Notes from the International Home + Housewares Show
Feb20Ford’s Octane Academy Builds Brand Affinity with Action Sports Fans
Jan27BDA Recognizes Top Suppliers for 2011

‘Project Runway’ Meets Pillsbury

Mar 29 2012 Print

By Charlie Laughtland
BDA blog editor

High fashion was on the menu at this year’s Pillsbury Bake-Off.

Former “Project Runway” contestants Althea Harper, Kara Janx and Carol Hannah Whitfield were commissioned to create aprons for the 45th event. The ladies were given the Bake-Off logo, then tasked to “make it work.”

“We’ve had a Bake-Off apron for every contest since the first one back in 1949,” Bake-Off contest manager Onju Sturlaugson said. “We knew these designers would bring some fun, fresh ideas to the garment.”

Once Harper’s apron was deemed the winner by way of a poll on the Pillsbury Facebook page, BDA was called on to translate the custom design into a mass-produced piece.

Using only an image of the apron and rough sketch, BDA worked with a domestic vendor that specializes in dye-sublimation printing to reproduce the look. This technique allows all-over printing of full-color images by transferring the artwork from paper substrate to the garment using heat and pressure.

Harper’s design is inspired by her fall 2011 collection of digitally printed clothing.

“It’s supposed to be for both sexes, so I thought it was a good way to incorporate the flowers with a masculine touch with the blacks, grays and creams in it,” she told PEOPLE magazine.

In addition to the aprons, BDA produced Bake-Off branded tote bags and pot holders for each contestant and polo shirts for event volunteers and Pillsbury staff.

Harper, the “Project Runway: Season Six” runner-up, was on hand at last week’s Celebration Dinner at the Peabody Orlando Hotel, to sign her special apron creation for the finalists and guests.

A limited quantity of the 45th Pillsbury Bake-Off aprons are available for purchase at pillsburystore.com.
 

‘Project Runway’ Meets Pillsbury

  • Home
  • POWER A
  • News & Insights
  • Careers
  • Contact
  • Privacy
  • Terms of Use
  • Calif. Transparency Act

©2013 Bensussen Deutsch & Associates, Inc.