BDA Names Industry Veteran Barry Deutsch as Chief Sales Officer

BDA Names Industry Veteran Barry Deutsch as Chief Sales Officer

April 14, 2017

Press Release

Nation's Largest Branded Merchandise Agency Fuels Growth with CSO Appointment


WOODINVILLE, Wash., April 14, 2017 — Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency™ serving Fortune 1000 companies worldwide and the sports and entertainment industries, today announced the appointment of Barry Deutsch as Chief Sales Officer. Deutsch brings a wealth of knowledge and industry experience to the role of CSO. Serving most recently as Executive VP of Client Services, Deutsch has worked in nearly every department at BDA. 

Barry Deutsch, CSO

“For nearly 30 years Barry has been focused on perfecting the BDA Merchandise Agency model and overall client experience,” said Jay Deutsch, CEO and co-founder of BDA. “He combines a unique mix of creative innovation and inspired business intelligence, together with a tenacity to exceed the expectations of our clients. In doing so, he has become one of the industry’s most gifted and well respected sales leaders.”

In his new role, Deutsch will seek out opportunities to drive the BDA business forward, including winning new accounts, strengthening customer relationships and assisting with the company’s global expansion. He has already proven to be a progressive, innovative and creative C-level executive at BDA. Deutsch will leverage his vast knowledge and experience with CPG and entertainment based companies to continue delivering valuable world class merchandise campaigns for his clients.   

“His commitment to his internal teammates is second to none.  We look forward to his expanded leadership and how he is going to lead BDA through our current growth phase.  We are all proud to work with him.” said Jay Deutsch.  

For more information about BDA career opportunities, visit the careers page.


About BDA
Bensussen Deutsch & Associates, LLC (BDA), the nation's first and only Merchandise Agency™, provides marketing services and customized branded merchandise to Fortune 1000 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated eCommerce marketing, and sports and entertainment sponsorship activation. Global brands such as AT&T, Bank of America, Dell, Johnson & Johnson, ExxonMobil, FedEx and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 and launched the non-profit Quality Control Assurance (QCA) organization in support of the industry’s advanced quality assurance practices for importing products overseas. 


Media Contact
Morgan Bradley 
Barokas PR for BDA
[email protected]




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