BDA Announces Asset Acquisition of Hotlink, Expanding Client Base
The Merchandise AgencyTM Expands Client Base Through Hotlink Transaction
WOODINVILLE, Wash. – November 18, 2009 – Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier Merchandise Agency and the recognized leader in sports and entertainment merchandise activation, today announced it has entered an agreement to acquire specific Hotlink assets including targeted customer accounts and key personnel. Hotlink is a promotional merchandising company based in Round Rock, Texas. Specific deal terms were not disclosed.
"The team at Hotlink has built a business with a core focus on customer satisfaction and delivering ROI, two key tenets of BDA," said Jay Deutsch, CEO and co-founder of BDA. "We welcome Hotlink clients to the BDA family and look forward to helping them expand their brands through merchandise developed by our world-class creative team."
"BDA is the most significant player in the promotional merchandise industry," said Philip Campbell, of Hotlink. "Today's announcement opens a new chapter for Hotlink clients as we put them in a great place to seamlessly transition to the BDA roster."
About BDA
Bensussen Deutsch & Associates, Inc. (BDA), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, FedEx and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 highlighting the company's advanced quality assurance practices for importing products from overseas. For more information on the power of merchandise, visit www.bdainc.com.
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Media Contact:
Alana Morgan
Barokas PR for BDA
206.264.8220
bda@barokas.com