BDA Unveils Apptagious, New Line Of Virtual Merchandise
Viral Branding Solutions Offered Via Apps for iPhone and iPod Touch
Woodinville, WA –December, 2008 -- Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier Merchandise AgencySM, today announced the launch of a new virtual merchandise product and service offering, called Apptagious. Through Apptagious, BDA offers clients viral branding solutions by means of applications for Apple’s iPhone and iPod touch. Apptagious is the latest addition to the company’s already extensive line of merchandising services, including promotional marketing strategies, graphic design, project and program management, e-commerce, product development, importing, fulfillment and warehousing.
“BDA continues to set the standard by extending our product line to include Apps, the latest in viral technology,” said BDA’s CEO Jay Deutsch. “We are excited to offer Apptagious to our clients, as it provides them with a customized and creative way to further distinguish their brand, while increasing ROI and meeting marketing objectives. From news and finance, to chatting and social networking, to sports and games, there is no limit to the distinctive and strategic brand identity Apps can create for clients.”
Part fun and part function, Apps are designed exclusively for viewing on the iPhone or iPod touch and can be anything from viral branding solutions to sales drivers. In the past four months alone, there have been more than 10,000 new applications available for download from iTunes, and more than 2 million downloads each day. As part of the Apptagious business line, BDA will serve as an Apps vendor for clients, developing, creating and deploying programs that are customized to match a client’s unique needs. By incorporating virtual merchandise into their strategic marketing plan, clients will now have a ground-breaking technological solution at their fingertips that increases ROI, improves brand equity and delivers on corporate business objectives.
To view additional applications created by BDA, please visit: http://www.apptagious.com.
About BDA
Bensussen Deutsch & Associates, Inc. (BDA), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, FedEx and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 highlighting the company’s advanced quality assurance practices for importing products from overseas. For more information on the power of merchandise, visit www.bdainc.com.
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Media Contact:
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com