BDA CEO AND PRESIDENT NAMED TO COUNSELOR MAGAZINE'S 2008 POWER 50 LIST

Jay Deutsch and Eric Bensussen Named Second on Annual Ranking of Advertising Specialty Industry Leaders

Woodinville, WA – November 12, 2008 -- Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier Merchandise Agency^SM, today announced that Jay Deutsch, CEO, and Eric Bensussen, President, were named to Counselor Magazine’s third annual Power 50 list, which recognizes the most influential leaders in the advertising specialty industry. BDA, the industry’s largest provider of branded merchandise, moved an impressive 19 spots up the list since last year to claim the #2 position, a move BDA’s CEO attributes to the company’s clients, employees and suppliers.

“Eric and I are pleased to be among the industry’s distinguished group of influential leaders,” said Jay Deutsch. “However, BDA’s success would simply not be possible without the loyalty, commitment and dedication of our phenomenal clients, talented employees and world class suppliers. We accept this recognition on their behalf.”

Advertising Specialty Institute (ASI), the largest media and marketing organization serving the advertising specialty industry, unveiled Counselor’s Power 50 at last night’s closing ceremony during the ASI Power Summit in Palm Beach, Florida. The rankings are a compilation of industry leaders who have redefined innovation at their companies, set the pace for the marketplace and served as examples that other distributors and suppliers emulate in their best practices.“We have received many comments about the Counselor Power 50 list,” said Timothy M. Andrews, president and chief executive officer of ASI. “Distributors and suppliers like to tell us who should move up or down in the rankings as well as who should be moved off the list entirely. Our readers are not shy.”

The Power 50 ranking is determined by a panel of editorial experts at Counselor magazine. The magazine begins the process by sending a survey to industry distributors and suppliers, asking them to nominate possible newcomers and determine whether those on last year’s list should move up, down, or be removed. Nominees’ achievements throughout the year and the health of their companies are also taken into consideration.

ABOUT BDA
Bensussen Deutsch & Associates, Inc. (BDA), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, FedEx and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 highlighting the company’s advanced quality assurance practices for importing products from overseas. For more information on the power of merchandise, visit www.bdainc.com.

# # #

Media Contact:
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com