BDA WINS BIG AT 2008 W3 AWARDS COMPETITION
Nation's Largest Branded Merchandise Agency Takes Home Four Silve W3 Trophies for Corporate Website
Woodinville, WA – November 11, 2008 -- Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier Merchandise AgencySM, today announced that The International Academy of Visual Arts (IAVA) recognized the company with four silver W3 Awards for its website, BDAinc.com. The W3 Awards highlight innovative excellence on the web, and distinguish the creative and marketing professionals behind award-winning sites, videos and marketing programs. BDA, known for helping Fortune 500 companies bring their brands to life through merchandise, was honored in the categories of Best Visual Appeal, Branding, Marketing and Self Promotion.
“We were amazed at the caliber and quality of work received this year. Our winners continue to push the envelope of internet creativity and web design, and it is gratifying to see such great work from the smallest agencies to the biggest firms” said Linda Day, the director of the IAVA. “On behalf of The International Academy of the Visual Arts, we are honored to recognize our winners as they continue to set a high standard of excellence for web development.”
Earlier this year, BDA unveiled a new website as part of a larger rebranding effort to better communicate the company’s leadership role in helping Fortune 500 companies forge authentic experiences with their customers through powerful branded merchandise campaigns. As part of this initiative, BDA introduced a new logo which signifies the power of its full-service, 360-degree approach to working with its clients. The company’s new tagline, “We make your brand an experience”, highlights BDA’s ability to transform a brand into compelling, three-dimensional merchandise.
“The BDA brand tells an important story regarding the values of BDA as a company, and the way those values are translated to help our clients succeed day in and day out. It was definitely an all-team effort to design, message and populate a website that reflects these values,” said BDA’s VP of Marketing, Alison Paisley. “Our Creative Services and Marketing departments continually pioneer and push boundaries in creative frontiers. It is a tremendous honor and gratifying acknowledgement to be the recipient of four awards by The International Academy of Visual Arts.”
The 2008 W3 awards received over 3,000 entries from ad agencies, PR firms, graphic and web designers, as well as companies and organizations from around the world. The W3 awards are judged by The International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising and marketing firms. IAVA members include executives from organizations such as Alloy, Coach, The Ellen Degeneres Show, Estee Lauder, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby's Institute of Art, Victoria's Secret, Wired, Yahoo!, and many others.
ABOUT BDA
Bensussen Deutsch & Associates, Inc. (BDA), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, FedEx and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 highlighting the company’s advanced quality assurance practices for importing products from overseas. For more information on the power of merchandise, visit www.bdainc.com.
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Media Contact:
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com