BDA ANNOUNCES STRATEGIC PARTNERSHIP WITH MERCHANDISE PARTNERS, INC.
Woodinville, WA – November 3, 2008 -- Bensussen Deutsch & Associates, Inc. (BDA), the nation’s premier Merchandise AgencySM, officially announced today that it has forged a strategic partnership with Merchandise Partners, Inc., a Hispanic-owned enterprise in Tampa, Florida, and a leading provider of custom-manufactured marking and identity products. BDA will be the company’s exclusive services and supply chain partner, providing Merchandise Partners with access to BDA’s extensive network of 15,000 promotional products
suppliers and global supply chain resources. Certified by the National Minority Supplier Development Council (NMSDC) as a minority-owned enterprise, Merchandise Partners will offer a broad range of full-service promotional merchandise solutions and expertise to Fortune 500 companies looking to meet their diversity spending goals.
“BDA has a long history of supporting minority-owned companies in the ASI industry, and our strategic partnership with Merchandise Partners raises our commitment to a new level,” said Jay Deutsch, CEO and founder of BDA. “The two companies are well aligned along key philosophies and business practices, so BDA clients who choose to add Merchandise Partners to their list of minority suppliers will find the same high-quality products and excellent service they have come to expect from BDA.”
Merchandise Partners, Inc. is owned by Kevin Govin and Mark Govin, brothers and principals of industry leader MarkMaster, Inc. With over 75 years of experience through this family-owned business, the Govins are adept at responding to corporate America’s high-volume purchasing challenges and providing full-service technology and high-touch service solutions from automated ordering to seamless purchasing platform integration.
“Branded merchandise represents a significant market opportunity and it was a natural next step for us to take as we expand our offerings to Fortune 500 clients,” said Mark Govin, President of Merchandise Partners. “BDA will vastly accelerate our ability to provide a comprehensive set of solutions and services to our customers.” Merchandise Partners is online at www.MerchandisePartners.com.
ABOUT BDA
Bensussen Deutsch & Associates, Inc. (BDA), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, FedEx and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 highlighting the company’s advanced quality assurance practices for importing products from overseas. For more information on the power of merchandise, visit www.bdainc.com.
ABOUT MERCHANDISE PARTNERS, INC.
Merchandise Partners, Inc. is a Hispanic-owned business enterprise providing integrated brand merchandise, marking and identity solutions to Fortune 500 companies. Founded by MarkMaster principals and brothers Mark and Kevin Govin, who together bring decades of experience to the company, Merchandise Partners serves corporate America with custom manufacturing and technology services that simplify the procurement process and drive efficiencies. For more information on Merchandise Partners, visit www.merchandisepartners.com.
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Media Contact:
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com