BDA Unveils New Brand Identity

Pioneering Merchandise Agency’s New Brand Reflects Its Holistic Approach to Helping Clients Increase Brand Equity

Woodinville, Wash., – April 28, 2008 – Bensussen, Deutsch & Associates, Inc. (BDA), the nation’s premier Merchandise AgencySM, today unveiled a new brand identity, tagline, and website to further communicate its leadership role in helping Fortune 500 companies forge authentic experiences with their customers through powerful brand merchandise campaigns. As part of its rebranding effort, BDA introduced a simple yet powerful new logo mark in which the “A” in BDA is elevated and encircled to signify the power of its full-service, 360-degree approach to working with its clients. The “A” in BDA is also a reference to the mathematical notation of “exponential power” which signifies the force of BDA’s most valued resource: its 500-plus highly skilled associates around the globe who are dedicated to helping their clients achieve brand excellence. The company’s new tagline: “We make your brand an experience” highlights BDA’s ability to transform a brand into a living, three-dimensional representation of that brand. A new corporate website also launched today at www.bdainc.com.

“Our new brand tells an important story, both regarding the values of BDA as a company as well as the way those values are translated to help our clients succeed everyday,” said Jay Deutsch, CEO of BDA. “We believe that branded merchandise has the power to truly connect brands and people. By always looking at the big brand picture, BDA is in a unique position to help our clients define and tell their own stories through compelling brand merchandise campaigns.”

“Our business has evolved significantly over the past five years and it is the right time for our own brand to reflect those changes in a fresh and engaging manner,” said Alison Paisley, Vice President of Marketing at BDA. “Even though BDA has a new look and feel, what drives and motivates us as a company hasn’t changed a bit. Our goal is to strengthen the connection between people and brands through merchandise, and the new BDA identity communicates this message.”

ABOUT BDA
Bensussen Deutsch & Associates, Inc. (BDA), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $256 million, the Seattle-area company is the leading promotional merchandise provider in the United States and a principal player in licensed consumer products worldwide, employing more than 500 people in 25 locations. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, and FedEx are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. Additionally, BDA is the Preferred Premium Agency of Major League Baseball and the official branded merchandise agency of FremantleMedia North America (owner of American Idol and other well-known shows). BDA is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit www.bdainc.com

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BDA Media Contact: 
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com