BDA Becomes World’s First Quarter-Billion Dollar ‘Merchandise Agency'

Pioneering Brand Merchandise Agency Reports Record Annual Earnings, Surpassing $250MM in Revenues

Woodinville, WA – April 7, 2008 – Bensussen Deutsch & Associates, Inc. (BDA), the nation’s premier Merchandise AgencySM today announced that the company has recorded annual revenues exceeding $250 million. This nearly 30 percent  increase in top-line revenues over FY 2006 makes BDA the first provider of branded merchandise to cross the quarter-billion dollar threshold.

“2007 was a remarkable year for BDA, as we witnessed extraordinary growth in all facets of our business,” said Jay Deutsch, Chief Executive Officer for BDA. “BDA is delivering an entirely new category of advertising solutions that transcend simple promotional merchandise offerings. Clients come to us to help them breathe life into their brands through seamlessly integrated merchandise campaigns that live alongside their traditional branding efforts. This is what it means to be a Merchandise Agency and is why we believe our position in the market is truly unique.” 

Among BDA’s 2007 wins were a long-term relationship extension with FremantleMedia as the exclusive promotional merchandise agency for the AMERICAN IDOL brand through 2010, and a new designation as the Preferred Premium Agency for Major League Baseball to provide all “out-of-stadium” merchandise premiums and promotions to official MLB sponsors on a local, regional and national level.

“Based on our 2007 results and the powerful suite of services BDA offers, we’re bullish on 2008,” adds Deutsch. In addition to the increase in revenue, BDA has opened several additional locations around the country for a total of 23 regional offices and a presence in China, and now has more than 500 employees worldwide to meet the merchandise needs of its global Fortune 500 clients.

ABOUT BDA
Bensussen Deutsch & Associates, Inc. (BDA), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $256 million, the Seattle-area company is the leading promotional merchandise provider in the United States and a principal player in licensed consumer products worldwide, employing more than 500 people in 25 locations. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, and FedEx are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. Additionally, BDA is the Preferred Premium Agency of Major League Baseball and the official branded merchandise agency of FremantleMedia North America (owner of American Idol and other well-known shows). BDA is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit www.bdainc.com

# # #

BDA Media Contact: 
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com