Leading Brand Merchandise Agency Produces Branded Rally Towels and Pom-Poms for the Post Season play Colorado Rockies, Cleveland Indians, and Arizona Diamondbacks
Woodinville, Wash., – October 1, 2007 – Bensussen Deutsch & Associates, Inc. (BD&A), the nation’s premier Merchandise AgencySM, is giving Major League Baseball fans a new reason to stand-up and cheer this playoff season with the production of MLB sponsor branded rally towels and pom-poms. To help fans support their team come playoff time, BD&A was contracted by three of the four divisional champions (the Colorado Rockies, the Cleveland Indians, and the Arizona Diamondbacks) to manufacture and deliver 400,000 branded towels and pom-poms in time for the American and National League Divisional Playoffs.
“This is the most exciting time of the year for baseball fans and BD&A is honored to play a role in helping fans get into the spirit of the playoffs,” said Jay Deutsch, Chief Executive Officer for BD&A. “Major League Baseball and its 30 teams across the country count on BD&A throughout the regular season to create excitement through innovative brand merchandise. Once again, we are proud to help these teams and their fans realize their passion by creating merchandise that will live on as a piece of valued memorabilia for years to come”
BD&A has established a benchmark for working with sponsors to activate their sports relationships and increase the value of their brands with their association with Major League Baseball and its teams. ”It is BD&A’s responsibility to work with the various sponsors on a local, regional and national level to optimize their presence and partnership with Major League Baseball.” stated Deutsch. “We are focused on delivering the optimal ROI for every sponsoship dollar”
ABOUT BD&A
Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $200 million, the Seattle-area company is the leading promotional merchandise agency in the United States and a principal player in licensed consumer products worldwide, employing more than 400 people in 20 locations. Global brands such as AOL, Bank of America, Dell, Eli Lilly and Company, ExxonMobil, and FedEx, are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the official branded merchandise agency of Major League Baseball Properties and FremantleMedia North America (owner of American Idol and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit www.bdainc.com
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Media contacts:
Kelly Mickelson
Barokas PR for BD&A
206.264.8220
bda@barokas.com