Pioneering Merchandise Agency First in its Industry To Offer Complete Line of Environmentally Friendly Products
Woodinville, Wash., – April 17, 2007 – Bensussen Deutsch & Associates (BD&A), the nation’s premier Merchandise AgencySM, today announced a new “Go Green” initiative to offer its customers innovative, on-brand, eco-friendly merchandise that conforms with accepted environmentally sustainable practices.
“Now companies won’t have to choose between meeting their corporate brand objectives and being responsible corporate citizens – they can do both,” said Jay Deutsch, CEO of BD&A. “In addition to the line of eco-friendly products, we’ve also developed a set of guidelines that our customers can use to achieve their environmental goals and reduce their carbon footprint. As the industry leader, we strive to support our customers’ adoption of these programs, leading to a better world for all.”
Based on the environmental principles of Reduce, Reuse, and Recycle, BD&A has built an extensive line of eco-friendly brand merchandise that companies can leverage to conform to their own environmental best-practices. The new line of products includes everything from high-quality corporate gifts made from 100% post-production recycled materials like recycled denim and tire rubber, to a host of new enviro-friendly products designed to encourage the reduction of waste and the reuse of items made from scarce natural resources. In addition, BD&A itself has proactively embraced a host of environmental initiatives in their own operations and manufacturing processes to reduce their impact on the environment.
ABOUT BD&A
Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $200 million, the Seattle-area company is the leading promotional merchandise agency in the United States and a principal player in licensed consumer products worldwide, employing more than 400 people in 20 locations. Global brands such as AOL, Bank of America, Dell, Eli Lilly and Company, ExxonMobil, and FedEx, are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the official branded merchandise agency of Major League Baseball Properties and FremantleMedia North America (owner of American Idol and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit www.bdainc.com
###
Media contacts:
Kelly Mickelson
Barokas PR for BD&A
206.264.8220
bda@barokas.com