Woodinville, Wash. – March 13, 2007 – BD&A, the nation’s premier Merchandise AgencySM, specializing in helping Fortune 1000 companies achieve their full brand potential, today announced that a Fortune 50 home improvement retailer has selected BD&A as its official brand merchandise agency. Prior to this agreement, this international brand and its subsidiaries relied on a sprawling network of disparate merchandise vendors to create and market its popular line of branded merchandise, which includes toys, racing gear, and apparel, challenging its brand managers to assert control over the company’s most valuable asset -- its brand.
“Iconic brands recognize that their branded merchandise represents an important facet of their overall brand program – one that needs to be carefully managed and creatively inspired,” stated Jay Deutsch, Chief Executive Officer for BD&A. “BD&A will provide this client with its first completely integrated branded merchandise solution, enabling them to leverage their buying power, receive dedicated customer service from a locally-based team of merchandise professionals, and most important of all, deliver a unified and consistent brand experience to their varied constituencies.”
BD&A will serve as the company’s external brand steward and trusted marketing partner ensuring that strict brand guidelines and messaging are consistently adhered to and applied across all of its branded merchandise. Under the new program, several existing e-commerce programs have been consolidated into an integrated eStore that is available to customers, partners, and employees via the Internet. In addition, BD&A will operate and manage their company store, its associate and promotional merchandise ordering system, custom orders, as well as other sponsorship-related merchandise.
ABOUT BD&A
BD&A, the nation's first and only Merchandise AgencySM, works with Fortune 1000 companies around the world extending their brands with custom, three-dimensional merchandise-based marketing campaigns. With 2006 revenues over $175 million, the Woodinville, Washington-based company is the leading promotional Merchandise AgencySM in the United States, employing over 375 people in 20 locations worldwide. BD&A's extensive client list includes some of the world's most recognized brands including AOL, Bank of America, Dell, Eli Lilly and Company, ExxonMobil, and FedEx. Additionally, as the number one in-stadium sports promotion agency in the United States, BD&A provides merchandise and promotions for the NFL, NBA, NHL, MLB and NASCAR. For more information, visit the BD&A Web site at www.bdainc.com.
For more information about Bensussen Deutsch & Associates, Inc.
Visit the BD&A web site at www.bdainc.com .
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Media contacts:
Kelly Mickelson
Barokas PR for BD&A
206.264.8220
robertn@barokas.com