Merchandise Agency Raises the Bar in Charitable Contributions
BD&A generously gives $100,000 for ovarian cancer research
Woodinville, Wash., – August 8, 2006 – BD&A, the nation’s Merchandise AgencySM, has again displayed its commitment to philanthropy with their most recent company-driven donation of $100,000 to the Marsha Rivkin Center for Ovarian Cancer Research. This year’s gift marks the single largest donation for BD&A to the center since BD&A’s commitment to the Rivkin Center seven years ago.
“Each year I am amazed and overwhelmed by the growth of the BD&A Spring Fling,” stated Dr. Saul Rivkin, Rivkin Center founder & Chairman of the board of directors. “We are honored to have the Rivkin Center be the recipient of this heartfelt generosity. Their dedication to raising funds for research is a true testament to the generosity of each and every BD&A employee.”
BD&A’s annual Spring Fling fundraiser began in early Spring of this year. The month-long celebration of fundraising and cancer awareness activities incorporates all 350 BD&A team members worldwide in a series of employee created and implemented fundraising activities. With team member events ranging from miniature golf tournaments to pot lucks to auctions to dunk tanks with the executive team, the weeks-long series of events highlights BD&A’s annual corporate citizenship and philanthropy drive.
“We are truly grateful to the BD&A employees who each year put their heart, soul and creativity into raising funds for the Marsha Rivkin Center,” commented Tami Dargey, Rivkin Center Executive Director. “The annual BD&A Spring Fling has become a considerable fundraising source for the Center, and allows us to continue vital research.”
“This is the seventh straight year BD&A employees have helped raise money for the Marsha Rivkin Center, a charity that is extremely close to my heart,” said Eric Bensussen, president of BD&A. “I could not be prouder of their hard work and selfless dedication year after year. It truly illustrates BD&A’s passion for everything we do.”
About Marsha Rivkin Center for Ovarian Cancer Research
Since its inception in 1996, the Marsha Rivkin Center for Ovarian Cancer Research has been instrumental in supporting and organizing the research community to find solutions to ovarian cancer. Dedicated to saving lives and reducing suffering through improved treatment, early detection and prevention of ovarian cancer, research funding from the Marsha Rivkin Center has provided the momentum to turn ovarian cancer pilot studies into nationally funded research initiatives at first-class research institutions.
ABOUT BD&A
Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $256 million, the Seattle-area company is the leading promotional merchandise provider in the United States and a principal player in licensed consumer products worldwide, employing more than 500 people in 25 locations. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, and FedEx are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the Preferred Premium Agency of Major League Baseball and the official branded merchandise agency of FremantleMedia North America (owner of American Idol and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit www.bdainc.com
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BD&A Media Contact:
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com