BD&A Identified as PROMO Magazine Top 100 Company

Merchandise AgencySM selected for the Seventh Year in a Row

Woodinville, Wash., – July 21, 2006 – BD&A, the nation’s Merchandise AgencySM, has been selected as a PROMO Magazine Top 100 company for the seventh consecutive year and ranked 4th in revenue for companies over $20 million. Inclusion as a top firm in the annual Promo 100 rankings is widely recognized as a benchmark of success in the promotional merchandise industry.


Based out of Woodinville, Washington, BD&A extends the brands of Fortune 500 companies around the world with custom, three-dimensional merchandise-based marketing campaigns. This award-winning agency has developed promotional campaigns for many of the world’s most recognized brands, such as FedEx, Microsoft, Eli Lilly, Bank of America, Dell, Nike, American Idol and Target. BD&A’s client relationships span the medical, sports marketing, entertainment, banking, technology and transportation industries and have helped them redefine the $18 billion promotional merchandise industry.


“It’s an honor to again be recognized as a Promo 100 agency,” said Jay Deutsch, BD&A CEO. “As we continue a trend of record growth, we remain committed to providing our clients with merchandise solutions and brand extension services.  It’s rewarding to know that we continue to succeed in elevating our clients’ brands and promotions to the next level as we strive to become a $1 billion Merchandise AgencySM.”

The annual list at PROMO magazine is compiled by its editors who use a proprietary formula to arrive at the PROMO 100 rankings. It has been refined over the years, but in essence, agencies agree to be evaluated quantitatively (on net revenue and two-year-growth) and qualitatively (on the quality of work in three campaigns conducted during the past year). PROMO 100 is PROMO magazine’s annual ranking of the industry’s top promotion and integrated marketing agencies and is the industry standard for promotional marketing.

ABOUT BD&A
Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $256 million, the Seattle-area company is the leading promotional merchandise provider in the United States and a principal player in licensed consumer products worldwide, employing more than 500 people in 25 locations. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, and FedEx are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the Preferred Premium Agency of Major League Baseball and the official branded merchandise agency of FremantleMedia North America (owner of American Idol and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit www.bdainc.com

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BD&A Media Contact: 
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com