BD&A Climbs in National Industry Rankings

Merchandise AgencySM moves up to 7th position from 10th in 2005

Woodinville, Wash., – July 17, 2006 – BD&A, the nation's Merchandise AgencySM, again moved up the rankings in the Advertising Specialty Institute's (ASI) list of Top 40 Distributors claiming the 7th spot. The annual award ranks the 21,000 ASI promotional products distributors. 2005 saw BD&A climb up 3 places in the prestigious list which defines the top agencies in this $18 billion industry. This year's ranking firmly plants BD&A as the largest agency in the Western United States.

“2005 proved to be another great year for BD&A,” stated Jay Deutsch, BD&A CEO. “As fantastic as our growth has been over the past few years, we believe 2006 will deliver the largest year-over-year growth that this company has seen in the last five years. By continuing to grow within existing clients, landing leading Fortune 100 clients, and entering into new exclusive consumer product licenses, 2006 will set yet another record year for BD&A. Most importantly, the foundation that is being developed in 2006 has the potential to exponentially grow in 2007 and beyond.”

The ASI ranking is yet another honor to add to BD&A's growing list of awards and accolades. BD&A has already achieved listing on Washington CEO Magazine's, Top 150 Private Companies as well as One of the Best Companies to Work For in Washington, as well as the ranking on the PROMO Magazine, PROMO 100 and Promotional Marketing magazine's annual distributor ranking (4th in 2006, up from 7th in 2005), and Puget Sound Business Journal's Top Privately Held Companies for seven years in a row.

”I am extremely bullish on BD&A,” added Deutsch. ”We are influencing and leading the traditional marketing world to understand and embrace the power of merchandise. Best of all, we are having a great time doing it!”

Originally founded as Sports Marketing Inc. in 1984, BD&A has grown over the past two decades to become recognized as the nation's leading agency for branded merchandise and is the number one in-stadium promotions provider for MLB, NBA, NHL and NFL as well as enjoying a marquee list of notable Fortune 1000 companies including Bank of America, ExxonMobil, Johnson & Johnson and Eli Lilly and Company.

Deutsch further stated, “This is about the amazing team and family at BD&A working together everyday. We recognize the potential of our agency and are focused on maximizing all of the amazing opportunities that we are fortunate to be a part of. We work very hard every day, and make sure we celebrate our achievements just as hard! If people thought BD&A has had a great run over the past 22 years, hold on to your seats. There is so much more to come!”

ABOUT ASI

ASI is the largest media organization serving the promotional products industry. Distributor firms use ASI print and electronic resources, which contain more than 750,000 promotional products, to locate supplier firms and to market services to end-buyers (promotions and advertising buyers). It provides catalogs, information directories, newsletters, magazines, websites, trade shows, databases, and interactive e-commerce, marketing and selling tools.

ABOUT BD&A
Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $256 million, the Seattle-area company is the leading promotional merchandise provider in the United States and a principal player in licensed consumer products worldwide, employing more than 500 people in 25 locations. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, and FedEx are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the Preferred Premium Agency of Major League Baseball and the official branded merchandise agency of FremantleMedia North America (owner of American Idol and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit www.bdainc.com

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BD&A Media Contact: 
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com