BD&A Sponsors 2006 Swedish Hospital SummeRun for Seventh Consecutive Year

Woodinville, Wash., – July 14, 2006 – BD&A, the nation's first and only Merchandise AgencySM , will be the Presenting Sponsor for the 12th Annual Swedish Hospital SummeRun benefiting the Marsha Rivkin Center for Ovarian Cancer Research. The event – a 5K walk/run and 10K race - will be on Sunday, July 23 at 8:00 a.m. on Seattle’s First and Capitol Hills.

BD&A marked their seventh year of participation in this event with record company-wide fundraising efforts this past April. These efforts culminated with a $65,000 check presentation to the Rivkin Center, every dollar of which goes toward the fight against ovarian cancer.

“Each year, BD&A employees devote countless hours to raising money for the Marsha Rivkin Center, an organization whose cause is very close to my heart”, said Eric Bensussen, BD&A President. . “The generosity and dedication of all BD&A employees nationwide is a source of constant pride.  Each year they top the efforts of the previous year.”

Marsha Rivkin’s five daughters organized the first Swedish SummeRun event in 1993 in memory of their mother and with the help and support of Swedish Medical Center. Dr. Saul Rivkin, an oncologist at Swedish Medical Center, laid the groundwork for the Marsha Rivkin Center for Ovarian Cancer Research that same year. The Center's mission is to save lives and reduce suffering through improved treatment, early detection, and prevention of ovarian cancer.
Last year’s event drew over 2,500 participants and raised a total of $317,000 for the Marsha Rivkin Center.

Sunday’s race starts at the corner of Madison and Minor and heads north through Seattle’s scenic Capitol Hill neighborhood before finishing at Boylston and Minor. Registration fees, which include a T-shirt, are $25 per person through Saturday, July 22nd or $30 per person on race-day. Race-day registration at the corner of Marion and Minor will begin at 6:30 a.m.

For more information about this year’s Swedish SummeRun including how to register for or volunteer at the event, call (206) 215-6700 or visit www.swedish.org/summerun.

ABOUT BD&A
Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $256 million, the Seattle-area company is the leading promotional merchandise provider in the United States and a principal player in licensed consumer products worldwide, employing more than 500 people in 25 locations. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, and FedEx are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the Preferred Premium Agency of Major League Baseball and the official branded merchandise agency of FremantleMedia North America (owner of American Idol and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit www.bdainc.com

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BD&A Media Contact: 
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com