Fortune 200 Pharmaceutical Company Prescribes New Contract to BD&A

Woodinville, Wash., – June 13, 2006 – BD&A, the nation's Merchandise AgencySM, secured a contract formulating them as the preferred vendor with a leading pharmaceutical company who offers global pharmaceutical and related health care products. To support the client's long-term marketing care, BD&A has supplied a dedicated team to service the account locally in New Jersey.

Jay Deutsch, BD&A CEO noted, “It is with such great honor to know that we are looked at in the medical community as a company who not only provides strategic merchandising solutions, but one that also understands the unique needs and regulations the industry faces on a daily basis. Winning this contract solidifies the fact that our brand commitment, client face-time and local presence is the right mix to help our client's brand grow exponentially.”

BD&A has driven hundreds of creative new drug launches, supplied numerous cost-effective trade-shows and provided unyielding guidance and structure for many incentive and field representative programs. BD&A will provide the foundation to support all of their client's victorious marketing endeavors.

ABOUT BD&A
Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $256 million, the Seattle-area company is the leading promotional merchandise provider in the United States and a principal player in licensed consumer products worldwide, employing more than 500 people in 25 locations. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, and FedEx are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the Preferred Premium Agency of Major League Baseball and the official branded merchandise agency of FremantleMedia North America (owner of American Idol and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit www.bdainc.com

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BD&A Media Contact: 
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com