Merchandise AgencySM BD&A Awarded Contract with Leading Health Care Company

Another of Fortune's 2006 Most Respected Pharmaceutical Companies Chose the Merchandise Experts

Woodinville, Wash., – June 1, 2006 – BD&A, the nation's Merchandise AgencySM, was awarded a new Fortune 100 account with a global health-care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products. BD&A will be a preferred vendor and play an integral part of this new client's business goals and marketing objectives. Terms of the contract will not be disclosed.

“Working with Fortune's 2006 Most Respected Pharmaceutical Companies is an honor for us, and we are excited to be a vital part of our client's marketing and merchandising efforts,” explained Jay Deutsch, BD&A CEO. “Our knowledge and direct medical industry expertise allows us to partner with our client to drive their business through the effective use of medically-relevant merchandise, positioning them well for continued growth.”

BD&A approaches merchandise marketing with a unique approach similar to an advertising agency, viewing merchandise not as an afterthought but as a key part of the marketing mix. With that approach, they are able to marry their extensive experience in fields from technology and medicine to sports and movie memorabilia to provide their clients with strategic merchandise that is not only memorable but acts as an extension of their clients' brand identity as well.

ABOUT BD&A
Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $256 million, the Seattle-area company is the leading promotional merchandise provider in the United States and a principal player in licensed consumer products worldwide, employing more than 500 people in 25 locations. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, and FedEx are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the Preferred Premium Agency of Major League Baseball and the official branded merchandise agency of FremantleMedia North America (owner of American Idol and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit www.bdainc.com

# # #

BD&A Media Contact: 
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com