Branded Merchandise Industry Leader Expands East Coast Presence

BD&A opens New Jersey Office to Further Increase Support for Medical Marketing

Woodinville, Wash., – May 15, 2006 – Bensussen Deutsch & Associates (BD&A), the nation’s Merchandise AgencySM, has opened an office in New Jersey to further support their growing number of clients in the medical and pharmaceutical industries. The new agency solidifies BD&A reputation as the leader in medical marketing field.

“BD&A has had a long-time focus on the medical marketing field,” stated Jay Deutsch, CEO, BD&A.  “Our move into New Jersey will offer a complete and more direct set of our agency services to our clients in this area”.

BD&A has established a strong presence in the medical and pharmaceutical industry, partnering with Fortune 500 companies such as Eli Lilly, Merck, Procter & Gamble, and Johnson & Johnson to provide medically-relevant merchandise solutions.

“We are truly committed to the medical marketing field and we are very excited to see what the future will bring to both BD&A and our clients in this area”, further commented Deutsch.  

BD&A approaches merchandise marketing with a truly unique philosophy, similar to an advertising agency, revolutionizing merchandise not as an afterthought but as an integral part of the marketing mix. With that concept, they are able to marry their extensive experience in fields from technology and medicine to sports and movie memorabilia to provide their clients with strategic merchandise that is not only memorable but acts as an extension of their clients’ brand identity as well.

ABOUT BD&A
Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $256 million, the Seattle-area company is the leading promotional merchandise provider in the United States and a principal player in licensed consumer products worldwide, employing more than 500 people in 25 locations. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, and FedEx are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the Preferred Premium Agency of Major League Baseball and the official branded merchandise agency of FremantleMedia North America (owner of American Idol and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit www.bdainc.com

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BD&A Media Contact: 
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com