Merchandise AgencySM BD&A Launches Regional Office in Boston

Top Promotional Merchandise Firm Continues to Grow to Meet Needs of its Clients

Woodinville, Wash., – May 15, 2006 – The nation’s Merchandise AgencySM, Bensussen Deutsch and Associates (BD&A), has officially opened an office in Boston to provide further support to their financial services industry clients. BD&A’s Northeast expansion highlights their commitment to provide industry leading customer service and support as needed by its Fortune 500 client base.

“Many of BD&A’s clients have locations in the Boston area so for us it was a natural place for us to be”, stated Jay Deutsch, BD&A CEO. “We are very excited to be a part of the Boston business community”

As an award-winning agency, BD&A has earned a strong reputation within the promotional industry, and with clients, for excellence with their distinctly client-centric philosophies. These are focused on partnering directly with their clients on their marketing and brand development initiatives providing dedicated, high-level customer service to their client partners.

BD&A approaches merchandise marketing with a truly unique philosophy, similar to an advertising agency, considering merchandise not as an afterthought but as an integral part of the marketing mix. With that concept, they are able to marry their extensive experience in fields from financial to technology and medical marketing to sports collectibles  and movie memorabilia to provide their clients with strategic merchandise that is not only memorable but acts as an extension of their clients’ brand identity as well.

ABOUT BD&A
Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $256 million, the Seattle-area company is the leading promotional merchandise provider in the United States and a principal player in licensed consumer products worldwide, employing more than 500 people in 25 locations. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, and FedEx are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the Preferred Premium Agency of Major League Baseball and the official branded merchandise agency of FremantleMedia North America (owner of American Idol and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit www.bdainc.com

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BD&A Media Contact: 
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com