BD&A Again Secures Spot on Washington CEO Magazine’s Top 150 Private Company List

Merchandise AgencySM Continues to Receive Accolades in its Ranking for Fifth Consecutive Year

Woodinville, Wash., – May 10, 2006 – the nation’s Merchandise AgencySM, again has claimed its place among Washington state’s top 150 private companies in the May issue of Washington CEO magazine. This is the fifth consecutive year the agency has been named to the annual list.


“Building an industry-leading business is difficult, sustaining it like we have is a testament to the hard work of all BD&A team members  ,” explained Jay Deutsch, CEO of BD&A. “When Eric Bensussen and I began our company 22 years ago, I don’t think we even knew what Washington CEO was. To be ranked among the top companies in the state is a real honor.”


Originally founded as Sports Marketing Inc. in 1984, BD&A has grown over the past two decades to become recognized as the nation’s leading agency for branded merchandise and is the number one in-stadium promotions provider for MLB, NBA, NHL and NFL as well as enjoying a marquee list of notable Fortune 1000 companies including Bank of America, ExxonMobil, Johnson & Johnson and Eli Lilly and Company.


It is the continued growth that comes from solid, strategic service to such clients that has helped BD&A continue to grow year after year, exceeding $144 million in revenue in 2005. Since 2001, the company has increased sales approximately 30 percent and grown to more than 300 employees worldwide. The company’s 20th location is set to open later this spring.  With the increased value their clients are seeing in branded merchandise and the acquisition of new ones, 2006 looks to be another great year for the company.

“These days, it’s all about the bottom line, and BD&A is helping companies develop and execute strategic merchandise marketing programs that truly deliver ong lasting brand impressions unlike any other form of traditional advertising. This not only fuels our clients brand value, but also can translate into real dollars for the company,” added Deutsch. “That’s what’s fueling our success and why we think the best is yet to come.”

ABOUT BD&A
Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $256 million, the Seattle-area company is the leading promotional merchandise provider in the United States and a principal player in licensed consumer products worldwide, employing more than 500 people in 25 locations. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, and FedEx are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the Preferred Premium Agency of Major League Baseball and the official branded merchandise agency of FremantleMedia North America (owner of American Idol and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit www.bdainc.com

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BD&A Media Contact: 
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com