BD&A Awarded Contract with Fortune 500 Company

Woodinville, Wash., – February 20, 2006 – BD&A, the nation's Merchandise AgencySM, was awarded a new preferred vendor contract with a Fortune 500 company rich in innovation, service and achievement in delivering the best experience possible to its customers. Behind the contract is BD&A's merchandise expertise in a wide variety of fields from technology to medicine, sports, and entertainment. Supporting the new client's efforts is a dedicated brand team located at BD&A's marketing center in Bentonville, Arkansas. Terms of the contract will not be disclosed.

BD&A will play a key role in the new client's program merchandising and brand marketing efforts. “With our ability to enhance a company's brand and improve business performance, we are eager to raise the bar on our new client's merchandise program,” stated Jay Deutsch, BD&A CEO. “With the added staff at our Arkansas location, we are able to provide the same level of customer service excellence that our client gives to every one of its customers.”

Further augmenting the relationship is the combined dedication to a supplier diversity program. BD&A leverages extensive vendor relationships and values the diversity of its suppliers, clients, and employees and actively seeks out the best products and services from a diverse and competitive supplier base. BD&A approaches merchandise marketing with a unique philosophy that views promotional products as an integral part of the marketing mix.

ABOUT BD&A
Bensussen Deutsch & Associates, Inc. (BD&A), the nation's first and only Merchandise AgencySM, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BD&A to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. With revenues reaching more than $256 million, the Seattle-area company is the leading promotional merchandise provider in the United States and a principal player in licensed consumer products worldwide, employing more than 500 people in 25 locations. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, and FedEx are but a few of the household names that rely on BD&A to bring their marketing campaigns to life through merchandise. Additionally, BD&A is the Preferred Premium Agency of Major League Baseball and the official branded merchandise agency of FremantleMedia North America (owner of American Idol and other well-known shows). BD&A is the number one in-stadium sports promotion agency, providing merchandise and promotions for the NFL, NBA and NHL. For more information on the power of merchandise, visit www.bdainc.com

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BD&A Media Contact: 
Kelly Mickelson
Barokas PR for BDA
206.264.8220
bda@barokas.com