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About Us

  • About Us
  • Management
  • Board
  • Expert Profiles
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Jay DeutschCEO & Co-founderJay Deutsch - CEO & Co-founderJay Deutsch - CEO & Co-founder
Eric BensussenPresident & Co-founderEric Bensussen - President & Co-founderEric Bensussen - President & Co-founder
Barry DeutschExecutive Vice PresidentBarry Deutsch - Executive Vice PresidentBarry Deutsch - Executive Vice President
Helen RiceVice President of Human ResourcesHelen Rice - Vice President of Human ResourcesHelen Rice - Vice President of Human Resources
John RostasChief Operating OfficerJohn Rostas - Chief Operating OfficerJohn Rostas - Chief Operating Officer
Lucky EvaniVice President of Sales, Consumer Products DivisionLucky Evani - Vice President of Sales, Consumer Products DivisionLucky Evani - Vice President of Sales, Consumer Products Division
Nekko Ward ShefferlyVice President of Client ServicesNekko Ward Shefferly - Vice President of Client ServicesNekko Ward Shefferly - Vice President of Client Services
Rob MartinVice President of MarketingRob Martin - Vice President of MarketingRob Martin - Vice President of Marketing
Rick RaylVice President of Purchasing & OperationsRick Rayl - Vice President of Purchasing & OperationsRick Rayl - Vice President of Purchasing & Operations
Ron AlessandriniVice President of ImportRon Alessandrini - Vice President of ImportRon Alessandrini - Vice President of Import
Steve AvanessianVice President of Client ServicesSteve Avanessian - Vice President of Client ServicesSteve Avanessian - Vice President, Client Services
David SchwartzChief Information OfficerDavid Schwartz - Chief Information OfficerDavid Schwartz - Chief Information Officer

Rick Rayl Vice President of Purchasing & Operations

About

As supervisor of the BDA supply chain, Rick is our resident safety and compliance expert, purchasing and infrastructure guru and chief negotiator. He oversees supplier management, fulfillment, warehousing, distribution, logistics management and sales operations. As if all that wasn't enough, he also monitors global market conditions that impact the promotional merchandise industry, so we can educate our internal teams and our client partners. Prior to joining BDA in 1996, Rick spent 10 years with Nordstrom. He is a Black Belt in Six Sigma methodology.

Last we checked, Rick is the only active Scoutmaster on staff with a confirmed heavy metal history. In high school, he was buddies with the members of Quiet Riot (when they were still fine-tuning their sound), and in college, he managed a metal band that headlined the Hollywood club circuit.

Rick

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