Eric Bensussen President & Co-founder
About
Eric is the driving force behind BDA's growth in licensed consumer products. He is a committed and protective licensee to such powerhouse brands as Nintendo, Sony, LEGO and Star Wars, ensuring that the licensed branded products BDA develops succeed at retail. Eric is a devoted philanthropist as well and inspires a sense of community involvement in all BDA employees. Among his charitable efforts, Eric spearheads BDA's fundraising activities on behalf of the Marsha Rivkin Center for Ovarian Cancer Research. Since 2000, BDA has raised over a half a million dollars for the Rivkin Center.
Ever since his first trip to a track when he was 8, Eric has been hooked on horse racing. He's been to all of the Triple Crown races and a Breeders' Cup. Currently, he's part owner of four race horses.